POINT - Identity and ad

We are trying to secure a full page ad to be published in Off the Leash - Anne Walter is negioting this. The deadline for the artwork is Tuesday September 1 - end of business.

I will find out the details of this today and let you all know.

Can we all come with ideas and energy Tuesday morning as we will need to deliver some ideas that we can apply and use for this project.

Bec and Leanne - thank you for all your considerable efforts last week - we will wrap it up tomorrow.

cheers julie

Minutes from End of Year Exhibition Meeting – 20 August 2009

Staff Present: Sarah Pirrie, Julie Fairless, Bobbie Ruben, Marlene Kranz, Marianne Dyason, Peter Houtmeyers, Anne Walter, Katherine Racines, Carole Wilson

Students Present: Amy, Ryan, Jo, Andre, Supaporn, Ailsa, Debbie, Simone, Bec

Discussion Points:

· Exhibition name changed to ‘POINT’. This is to allow focus on individual discipline areas, for example Multimedia Point, Fashion Point, etc. and it ties in with the idea of a creative arts circuit on CDU campus.

· Date of opening night changed to Thursday, 29^th October 2009, due to conflict with 24HR Art Exhibition on Friday, 30^th October 2009.

· Instead of 12 sponsorship letters, one sponsorship letter to be composed that details all discipline area exhibitions.

· Letter is to include details of sponsorship rankings – Gold, Silver, and Bronze, and also the benefits the sponsor will receive, for example Gold sponsorships will get a large logo banner, etc.

· Sponsorship letter to be forwarded to Anne so the CDU Foundation can review and approve.

· Potential sponsors list – all lists to be sent to Bobbie to collate and divide.

· Each student group will be given a list of businesses to approach for sponsorship, taking advantage of any direct contacts known by students.

· Julie and her students are working on a set of graphic designs for the exhibition. This is expected to be completed soon as advertising deadlines are approaching.

· Deadline for Off The Leash event listing is Tuesday, 1^st September. Basic Event Listing has a 60 word limit.

· Eilsa has a direct contact at Off The Leash who she will approach for free advertising, if not discounted.

· Prizes – staff to discuss prize sources

· Letter to be sent to Facilities requesting access and use of various CDU areas. Internal Non Teaching Room Booking Request forms to be completed and submitted.

· Security must be considered. Perhaps students to be given the responsibility to check exhibition areas on a regular basis.

· In next meeting, allocation of space to be discussed.

Next Meeting: Thursday 27^th August, 12 noon – 1pm

Minutes from End of Year Exhibition Meeting – 13 August 2009

Staff Present: Sarah Pirrie, Julie Fairless, Tim Growcott, Marlene Kranz, Katherine Racines

Students Present: Rebecca, Bee, Supaporn, Deb

Discussion Points:

Businesses/Donations/Sponsorship

• Gift Form and Donation Acknowledgments were distributed

• Every student to distribute these to acquire donations
• Donors can opt for their name to be published in a list of donors
• Students to collaborate in class to compile a list of potential businesses for sponsorship and donations
• To avoid doubling up, this information is to be collated and then divided so it can be decided who will approach who
• Students to build relationships with businesses and get contacts to approach for sponsorship/donations
• Direct contacts are good – who do you know?
• Katherine to get contact details of past sponsors
• Some businesses may give free advertising, such as Deckchair Cinemas, Birch Carroll & Coyle, some may give discounted printing, such as Colemans Printing who have done so in the past, or other donations
• CDU Foundation to receipt all donations of any amount for tax deductibility. Best if sponsor gives credit card details or a cheque.

Exhibition Letters

• Students to draft a standard letter for sponsorship – aim to complete by next Wednesday for review and finalisation
• Sarah will send an example to students
• Letter should allow for paragraphs to be added specific to exhibition
• Define what the business will get if they sponsor, including any promotional benefits
• Aim for 11 letters – one for each exhibition, plus one general letter for Point to Point
• Need to start sending out letters next week

Catering

• Must use Schubert’s catering –estimated cost for 500 people is $4500, need to negotiate a deal

Advertising

• Advertising costs – estimated $1,500, which includes:
• Display Ad in NT News (3 columns x 10cm) - $372
• Display Ad in Darwin Sun ~$200
• Advertising in Off The Leash - $750 for ½ page advert, event listing is FREE, Spotlight Listing is selected based on the merit of the basic listing submission

POINT TO POINT - IDEAS FOR IDENTITY

We are now entering a phase in which we will all need to be incredibly creative and productive. We will be putting into practice some of the ideas discussed in our readings especially around the Law 3.... time.

Everybody needs to bring 10 different ideas for the visual solution for our logo. Ideas need to be considered in relation to our class discussion on Tuesday.

The logos need to be completed to a standard that shows us your intent - this includes type, colour and scale. Logos should be coherent, conceptually and visually and will need to be posted on your blog for evalution. 10 different ideas!

We will finalise the identity next week in order to meet the deadlines for our promotions which accompany the exhibition. It's going to be a busy few weeks. You will all need to be available to be working out of classroom hours - especially on Tuesday and Thursday afternoons.

Reading for Tuesday, Law 4 - learn. And apply it!

POINT TO POINT

We have a name ... thanks to all who contributed to the brainstorming and discussion sessions.

The end of year show will be called point to point.

We will be working on concepts for this starting this week, bring all your creative energy to class please.

I would also like to have the students who need to do the unit on creating content to come to Thursday's class - hopefully this week? please let me know if you can make it. If this is too short notice then lets go for next week.

Don't forget this week's reading is about .... time!

cheers julie